The Great Apple Presser
If Consumer Reports continues on with this they may very well be in for a fun interaction with one of Apples other, less popular departments, the legal one. They are now really verging on the line of libel and slander by constantly changing their story just to keep driving site traffic.
I knew it hit critical mass when in my small town my mom asked me how bad my signal was on my iPhone 4 and when I asked her how she found out, she told me the the 6 o’clock news. I was curious and watched last night and sure as as shit, the a quote from Consumer Reports and a picture from yesterday’s presser was their lead story that they teased the entire hour.
The problem for them is not the link bait or the bad journalism. Their problem is going to be that they said it was the worst phone for and dropped more calls under this situation without actually comparing it with anything. They claim to do scientific testing but they just failed at doing anything close to is.
One thing Apple may have a hard time doing to prove the case of providing proof of loss. The phone is still back ordered 3+ weeks and country releases have been pushed back to try to let the markets that already have the iPhone 4 have time to sell as many as possible. Yes, they could use the cost of the now free bumpers and cases as a loss but Consumer Reports could flip that and say it proves what they said about the phone is indeed true and accurate.
One thing we can get out of this is a lesson in modern journalism. The mainstream, trusted media can not be trusted any more. This has been shown time and time and again. This is, in my horrible memory, the first time I remember seeing tech blogs and blogger journalists doing excellent reporting and news gathering then actually going out to investigate it themselves to see what is really happening. I really do have to credit Engadget and Anandtech for doing such great jobs with these stories. They could have run with the link bait, provide no real discussion, and just pile on Apple but they didn’t. /golf clap
